Using WhatsApp with your website
· Stephen O. Olawumi
A lot of businesses in Nigeria close the sale on WhatsApp. That does not make the website optional. It changes the website’s job.
The site qualifies the enquiry
People who message you from a clear page already know the service and roughly what to expect.
Make the handoff obvious
A WhatsApp button should say what happens next. “Message us about a website” is better than a floating icon with no context.
Campaigns need a landing place
An advert that drops people onto a page, then into WhatsApp, can be read, changed, and measured.